Research Services

"Thinking is more interesting than knowing, but not more interesting than examining."

Research Services

Market research on a product or service is used to identify individuals’ preferences. With this study, you can have detailed data on people’s consumption habits. Market research, which provides information about the orientation of consumers, allows individuals or organizations to make the right strategic decisions. Thanks to this study, which provides a competitive advantage in the market, you can take more confident and correct steps.

Research Methods Used
The approaches and methods used in research vary according to the nature of the data (information) to be obtained. Research methods, which vary according to the company, sector or demand, are basically classified into two groups: qualitative and quantitative.

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RESEARCH SERVICES

Quantitative Research

In this research method, which literally means “quantitative”, a sample is determined to represent the general population and research is conducted on this sample. The questionnaire containing the topics to be examined is directed to the individuals included in this sample. In this research method, answers to general questions such as who and to what extent are obtained. In quantitative research, it is important to determine the sample that will represent the general population correctly. Some statistical methods are used to determine the sample to be selected in general. By using the quantitative method, objective conclusions can be reached about the desired subject. As a result of the research process carried out on the sample, it is possible to reach accurate conclusions regarding the general population. The purpose of the research method in question should be clearly defined. It is not possible to reach a conclusion with a research without a clear purpose.

Our Quantitative Research Techniques:

Face-to-Face Interviews
Computer Assisted Telephone Interviews (CATI)
Electronic Mail Conversations

RESEARCH SERVICES

Qualitative Research

Qualitative research is research aimed at recognizing, understanding and describing the target audience. The aim is not to obtain numerical results, but to gain a deeper understanding of the topic under study and to see things from the perspective of the target audience. In this research technique, the desired data are obtained by conducting conversations with people. Detailed questions are prepared for the people participating in the research about the subject to be informed about. The questions to be asked are preferred to explain the subject in a good way. In addition to their answers to the questions, their facial expressions and moods are also taken into account. This research method is a comprehensive and intimate information gathering technique. The questioner prepares and implements the necessary conversation process and questions to get the information they want.

Qualitative Research Techniques:

Focus Group
In-depth Interview

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We research and report so that investors can support their investment decisions with data and information.

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Types of Research

Research is the first and last wish of those who know how to think.

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