Customer Relationship Management (CRM) and New Techniques for Creating Loyal Customers

It is aimed to enable each company to manage its internal and external customers effectively, to reach its target audience, to increase existing customer loyalty, to gain the skills to manage the process of reaching new customers effectively and effectively, and to ensure the continuity of customer satisfaction with the right strategic methods and the right communication techniques.

Who Should Attend

All employees and managers who work in sales and marketing departments, all employees and managers who sell products or services, including production and service sectors, all employees and managers who communicate with customers, all employees and managers of all institutions including companies, associations, universities, everyone who wants to improve themselves.

Education Content

• Who is the Customer and Why is it Important?
• Why Should the Customer be Satisfied?
• Customer Expectations and Fulfillment Strategies
• The Importance of Brand and Common Characteristics of Successful Brands
• How to Turn a Customer Complaint into an Opportunity?
• What are the ‘Never’s’ in Customer Relationship Management?
• Secrets of Persuasion
• Winning and Losing Customers
• The Most Effective Way to Create Loyal Customers
• Tips for Being Trustworthy
• Empathic or Sympathetic Communication?
• What is the ‘Halo Effect’ in CRM? How to use it?
• Techniques to Increase Sales with Effective Communication
• 7 Secrets to Get More Customers
• Customer Satisfaction and Effective Customer Communication Methods on the Phone
• Results-Oriented Advanced Sales Techniques
• The Effects of Marketing and Sales Difference on Customer Satisfaction
• How to Deal with Unreachable and Difficult Customers
• New Generation Sales Negotiation Techniques and Preparation
• Effective Body Language and Distinctive Question Techniques in Customer Communication
• Ways to Impress Your Customer with Effective Presentation Techniques
• Internal Structure and Needs Analysis of Corporate Customers
• Overview of Internal Customer and External Customer Concepts
• Sales Closing Techniques and Creative Suggestions
• Reading Clues and Appeal Management in Customer Relations
• Complaint Management with Flexible and Dynamic Methods