In competition, the biggest trump card of companies today is their customers and the relationships they have with their customers. The stronger the bond between you and your customers, the more your company has moved away from price competition. In order to reach this point that every brand desires in customer relations, they need to determine how to follow a path in the branding process. The aim of this training is to enable brands to perceive the concept of Customer, to show the ways and methods they will follow in creating their customer strategies and to share with the participants the basic concepts of how to manage their relationships with their customers through flowing data thanks to the right customer start strategies.
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Who Should Attend
Anyone working as a mid-level manager and specialist in brand, marketing and customer relations CRM departments in institutions-organizations.
Education Content
- Customer Concept and Changing Consumer Behavior
- The New Face of Marketing and the 3 R Approach
- What is CRM, what is CRM – what is not CRM?
- Value to the Customer
- Why Customer Strategy
- Components of Customer Strategies
- Getting Started with Customer Strategies….
- 12 Essential Building Blocks in Customer Strategies
- Customer Lifecycle and its Planning
- Customer Strategy Management with Goals with the New C Generation
- Examples of Successful Customer Strategy Practices from around the World
- Different case studies for 4 groups
- Case Study Presentation and Evaluation
