In the 21st century, developing technology and ease of access to information sources have made customers more selective and more demanding. Brands now have to compete not only in product-service-price competition, but also in being different, being innovative and being active on social media. So how will they manage this competition, which strategies should they focus on, what should be the trends and expectations of today’s customer and how should they be adapted to the brand? It is a training where you will get answers to these and many similar questions and every brand will find the last “H” item for itself.
İçindekiler
Who Should Attend
Employees at all levels who are in direct communication with customers or who are involved in the strategic decision-making process in organizations.
Education Content
- Changing World and Changing Consumer Behavior
- The New Definition of Luxury in the Digital World
- 3 E
- New World Generation: Generation C
- C’ing Revolution of Brands
- Alternative Communication Channels for Brands
- Communication, Interaction or Engagement?
- Exploring the “H”
