In today’s world where customers are indispensable for companies and discover their own value, to share techniques that will enable organizations to approach their customers, to create different and meaningful experiences with the right resources, to create value by touching their lives, and to make it a management module within a certain system.
İçindekiler
Who Should Attend
Employees at all levels who are in direct communication with customers or who are involved in the strategic decision-making process in organizations.
Education Content
- The changing structure of companies and the market and today’s changing consumer behavior and customer expectations
- What is customer strategy, how to create it, intersection with CRM
- 4Ds in the Crosshairs of Companies
- FISH model in Customer Experience
- A “Diamond” Approach to Your Customers
- What is a Creative Customer strategy?
- 12 Building Blocks for Innovative CRM
- Exploring your CRM creativity with apps
