Sharing basic information and providing a roadmap for teams preparing to enter “Experience Management” in parallel with the CRM process
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Who Should Attend
Marketing managers, brand managers, CRM managers, store managers, communication managers, agencies, sales managers, digital marketing managers.
Education Content
- Brand’s corporate stance and perception management
- Expectation and value management
- Discovering and focusing on the Customer World
- End to End Communication
- Brand Experience Strategy
- The + and – of “memorable brand experiences” in the eyes of the customer
- Planning the Customer Experience step by step
- How we measure experience
- The Relationship between Customer Experience and Love Mark
- Your brand positioning and the experiences you offer on the ground
- FISH model
