With the integrated work of CRM and Social Media, which are the most important issues of the last period that brands cannot give up, brands have started to have the “Customer Insight” they have been targeting for many years. The aim of this training is to show how brands can integrate these 2 different processes to make their sales and marketing processes more effective and efficient.
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Who Should Attend
Marketing managers, brand managers, CRM managers, store managers, communication managers, agencies, sales managers, digital marketing managers.
Education Content
- What is SCRM?
- SCRM Structure and Positioning within the Organization
- The Power of Social Media
- Not Positioning Social Media as Just Social Media
- Hearing, Listening, Communicating, Engaging, Interacting, Selling
- How to Create the Ideal SCRM Communication Plan
- From Online to Offline
- Preparing the SCRM Manual
