Blog

The Turkish Republic of Northern Cyprus is preparing for an election on October 19. Unfortunately, the importance of scientific research in the country is often remembered only during election periods. It is regrettable that many political leaders use research not to understand and analyze the true needs of the people but as a tool for...

The survey needs of each research are different, and process management should be carried out as it should be with expert opinions on the way to success. With the wrong method and application, survey results are misleading and can lead your organization to wrong decisions. Our roadmap for conducting the research we will strategize together...

In today’s market conditions, the level of competition of businesses has increased considerably. Changing market conditions and increasing competition have accelerated the branding process of companies. In a tough competitive environment, the ability of brands and businesses to identify and communicate with their target audiences depends on the right advertising strategy. With effective advertising management,...

As Rudex Consultancy, we have been providing services in the field of marketing and public opinion research in TRNC for about 5 years. In December 2021, we completed the “Agenda in TRNC: Social Impact of Pandemic and Economic Developments and Political Preferences of Voters”, which we conducted in December 2021 with the participation of approximately...

The Importance of Marketing Research? Why is it Necessary? Until very recently, there were no research and development studies on the concept of marketing. Today, however, theories on marketing, which expresses an important scientific reality, are being produced and hundreds of scientific articles are being published. Since the existence of the first human beings, it...

For the sustainability of your business, it is important to keep track of what your customer base likes and loves. Studies on this subject can be characterized as customer satisfaction research. Data from research on your current or potential customer base can help you better determine the need for change or when it is time...

Employee satisfaction is the sum of attitudes towards various aspects of work. Every person who wants to take part in working life creates expectations for the physical conditions of the environment in which they will work in line with their education and habits, and they want their work to meet these characteristics. There is an...