As Rudex Consultancy, we have been providing services in the field of marketing and public opinion research in TRNC for about 5 years.
In December 2021, we completed the “Agenda in TRNC: Social Impact of Pandemic and Economic Developments and Political Preferences of Voters”, which we conducted in December 2021 with the participation of approximately 1200 people.
The main purpose of this study is to diagnose the current economic, social and political situation of the Turkish Cypriot community in Northern Cyprus and to provide a basis for other studies to be carried out in these and similar fields in the following years with the data to be obtained.
This study is an “INDEPENDENT” study carried out within the framework of objective criteria, professional qualifications and competence, regardless of any political opinion or tendency.
In the study, the opinions and perceptions of the Turkish Cypriot Community of Northern Cyprus regarding the Covid-19 pandemic, their thoughts on the TRNC health system, home ownership, income-savings-borrowing status, relations with financial institutions, satisfaction with working life and ultimately their political preferences were questioned.
We believe that when the research findings are cross-referenced with the different demographic and socioeconomic variables included in our questionnaire, very interesting and seminal results will be reached.
We believe that non-governmental organizations, private companies operating in different fields such as food-clothing-furniture-services-tourism-tourism-finance-construction, public institutions, advertising agencies and media organizations can benefit from the results of the research and direct their policies and action plans in the coming periods.
The topics covered in our research are summarized below:
a.Demographic structure
- age, gender, education, marital status and occupation of the participants
- place of birth and nationality(s) of the participants
- respondents’ household size
b. Health care and the pandemic
- participants’ thoughts on Covid-19 measures in the TRNC
- participants’ perception of Covid-19
- participants’ perception of Covid-19 vaccines
- Have the participants been vaccinated against Covid-19, which vaccines and how many doses?
- proportion of participants diagnosed with Covid-19+ and the way they had the disease
- participants’ evaluations of health services provided in public and private hospitals
- participants’ social insurance ownership
- participants’ preference to undergo surgery in Turkey or abroad
- distribution of households’ health expenditures by items
- average annual health expenditures of households
c. Life and expectations in TRNC
- home ownership
- average monthly household income
- perception of average monthly household income level (rating on a 5-point scale from very low to very high)
- main sources of monthly household income
- whether households save or not
- distribution of savings according to their utilization
- households’ use of personal or commercial loans
- currency of loans used (TL/foreign currency)
- purposes of personal loan utilization
- actively working banks
- Forecast for 2022 on TRNC’s economic conditions
- Optimal currency forecast for TRNC
- employees’ level of satisfaction with their work life
- Most admired in TRNC (Most admired brands/people in 18 different categories)
d. Voting tendency and political preferences
- voter’s voting/non-voting behavior
- voters’ preference for not voting and reasons
- preferences in a situation where the political party/parties considered to be voted for do not participate in the election
- political parties to vote for if there was an election this Sunday – political parties not to consider voting for
- Which political parties are undecided among the undecided?
- views on the continuation of the mixed voting system
The main findings of the research will be shared with the public in the coming days. For detailed information and content supply, please contact Rudex Consulting communication you can move on.
