In today’s market conditions, the level of competition of businesses has increased considerably. Changing market conditions and increasing competition have accelerated the branding process of companies. In a tough competitive environment, the ability of brands and businesses to identify and communicate with their target audiences depends on the right advertising strategy. With effective advertising management, the product or service can be delivered to large masses.
Companies can minimize the risks they will take by conducting market research before launching a product. In the process of presenting the product or service to the consumer, a detailed road map should be created on basic issues such as the type of advertisement, campaign process and budgeting. The correct management of advertising strategy depends on field research. With these quantitative and qualitative researches, you can determine the right target audience and budget. The research we conduct reveals the numerical values of advertising effectiveness and the target audience’s insight into the advertisement.
Measuring the effectiveness of advertising can be done in three different time periods:
1. Pre-advertising (pre-test)
2. When the ad is live (inline-test)
3. After the ad is published (post-test)
The benefits of conducting research on advertising are as follows:
- Determining the effect of advertisements on consumers and sales
- Determining which types of advertisements are more effective on which audiences and in this context, saving unnecessary advertising expenditures
- Identifying the right timing for advertising
- Determining whether the advertisement has achieved its purpose
- Measuring the degree to which the brand is known and on which topics
- Creating an advertising plan and budget directly proportional to success
