The Turkish Republic of Northern Cyprus is preparing for an election on October 19. Unfortunately, the importance of scientific research in the country is often remembered only during election periods. It is regrettable that many political leaders use research not to understand and analyze the true needs of the people but as a tool for shaping public opinion. This approach distances research from its fundamental purpose — serving society.
However, the goal of scientific research is not to answer the question, “Who will win?” but to shed light on the questions: “How do people live, what do they think, and what do they need?”
Not Periodic Polls, But Continuous Social Analysis
A country must understand its citizens’ emotions, expectations, and challenges not only during election periods but throughout the year.
Government institutions, political parties, and decision-makers should continuously monitor the social, economic, and cultural trends of society and act with data-driven strategies.
During our field studies, we often hear statements like:
“The real survey is at the ballot box.”
This perception, though understandable, is incomplete. Election results reveal who won, but they cannot explain why. The ballot box tells us who prevailed, but not why they won, who abstained, which age groups were undecided, or which issues influenced voter choices.
Understanding this “cause-and-effect” relationship depends on genuine scientific studies. Real and reliable results can only emerge through unbiased and systematic research.
That is how world leaders who ensure political stability make their decisions — grounded in data and scientific analysis.
The problem of Ali Dayı in Village X or Aunt Ayşe in Village Y regarding education or healthcare should not only be voiced in campaign rallies; it must be part of public policy every single day.
Scientific Research Does Not Create Perception — It Reveals Reality
Unfortunately, in Northern Cyprus, some political actors have turned public opinion research into a tool for perception management.
Yet, true research is the foundation of solutions, not manipulation.
Accurate data corrects misguided policies, ensures effective resource use, and strengthens trust between decision-makers and citizens.
Measuring the emotions of society is not an electoral tactic — it is a compass guiding a nation’s strategic direction.
Health, Economy, Education: The Foundation of Data-Driven Strategy
A healthy nation is one that correctly analyzes the needs of its people.
From the healthcare system to the economy, from education to social policy, Northern Cyprus must strengthen its decision-making mechanisms with scientific data.
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In health, regional needs maps must be developed.
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In economy, household income levels and cost of living should be regularly measured.
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In education, student profiles, migration effects, and regional differences must be monitored through scientific data.
Only then can resources be used in the right place, and policies can serve national interests rather than individual agendas.
Our Vision: Taking the Pulse of Society Impartially
As Rudex Consulting, we have been conducting independent and professional scientific research across various fields for eight years.
Our aim is not to create perception for any person or institution but to produce data-based, objective reports.
Our mission is to understand the true voice of the public, listen impartially, and share the data with decision-makers, investors, and institutions.
We believe that scientific research is not just a tool for a better society — it is its conscience.
Serving society requires a culture of research and a higher-level analytical mindset.
With this vision, we are committed to developing creative, objective, and applicable projects for both investors and public administrators.
Planning Without Data Is Like Driving with Eyes Closed
The future of Northern Cyprus must be built on sound data and social realities.
Data-driven approaches in decision-making strengthen both public administration efficiency and social trust.
Planning and investments supported by scientific research pave the way for sustainable development.
As Rudex, we are committed not to being a passive part of the system but a pioneer of progress — driven by our technological infrastructure, R&D capabilities, and dedication to innovation and continuous improvement.
